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A strategic media professional specialising in complex global partnership strategies. A strong foundation in digital performance & organic marketing, with a focus on delivering multi-channel B2B campaigns that integrate emerging tactics like influencer marketing. Excelling at managing diverse stakeholders to deliver seamless execution & clear, data-backed outcomes.
Specialisms
Organic Search
Proven ability to significantly boost keyword visibility and organic traffic through data-driven SEO strategies, leading teams to achieve measurable search performance.
Digital Marketing Strategy
Expert in orchestrating multi-channel digital marketing campaigns, utilizing data for continuous optimization to drive engagement, deliver strong ROI, and achieve commercial goals.
Content Partnerships & Project Managerment
Skilled in leading complex digital initiatives and cultivating robust content partnerships, managing full campaign lifecycles from strategy to execution for seamless delivery.
Key Achievements
Commercial Growth
Secured a £100k annual budget uplift for Danone by demonstrating clear ROI and strategic value.
Negotiation Skills
Managed to negotiate a $50K reduction in proposal cost, whilst also gaining display assets without any reduction in deliverables.
Vendor Managerment
Orchestrate a 12-publisher trade ecosystem (including New Scientist), aligning media buying with high-level brand objectives.